Cornerstone Made to Stick (English, Paperback, Heath Dan)

Product Overview & Details

Made to Stick investigates a deceptively simple question:

Why do some ideas stick in our minds while others disappear almost immediately?

Chip and Dan Heath examine memorable stories, advertisements, urban legends, business messages, teaching examples and other forms of communication to identify the characteristics that make an idea "sticky."

The authors then turn these observations into a practical framework that readers can use to make their own ideas more memorable and effective.

The book is particularly useful for people who need to communicate ideas to others—such as business leaders, teachers, marketers, entrepreneurs, managers, presenters, writers and sales professionals.