Penguin Books Ltd The Personal MBA (English, Paperback, Kaufman Josh)

The Personal MBA is a practical guide to understanding how businesses work without requiring readers to complete a traditional MBA program.

Josh Kaufman breaks business down into a collection of simple mental models and fundamental concepts. Instead of concentrating on academic theory alone, the book explains how businesses create value, attract customers, generate revenue, manage finances, organize people and build systems.

The book covers the complete business process—from creating something customers want and communicating its value to selling it, delivering it efficiently and managing the financial and human systems that keep the organization operating. Penguin describes it as covering subjects ranging from products, sales and marketing to finance, human psychology, teamwork and systems.

The underlying idea is that understanding a relatively small number of important business concepts can provide a strong foundation for making better business and career decisions.