Penguin Random House Start With Why (English, Paperback, Sinek Simon)
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Start With Why by Simon Sinek is a bestselling book about purpose-driven leadership, motivation and the power of understanding why you do what you do.
Sinek argues that inspiring individuals and organizations begin with their WHY—their purpose, cause or belief—rather than simply focusing on WHAT they do or HOW they do it. He calls this framework the Golden Circle, consisting of three layers: WHY, HOW and WHAT.
Using examples from influential leaders and organizations—including Martin Luther King Jr., Steve Jobs and the Wright Brothers—Sinek explains how communicating a clear purpose can help leaders inspire people, build loyalty and create lasting influence.
The book is particularly focused on leadership and organizations, but its ideas can also be applied to career decisions, personal goals, entrepreneurship and finding a greater sense of purpose.
| ISBN | 9780241958223 |
| Author | Simon Sinek |
| Format | Paperback |
| Language | English |
| Publisher | Penguin Random House |
| No. of Pages | 256 |
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