Penguin Random House The Power of Habit - why we do what we do and how to change (English, Paperback, Duhigg Charles)

Product Overview & Details

The Power of Habit by Charles Duhigg explores the science behind why habits form, how they influence our everyday behaviour, and how they can be changed.

Drawing on research from neuroscience, psychology and behavioural science, Duhigg explains why individuals and organizations can become trapped in repetitive patterns—and why understanding the structure of a habit can make meaningful change possible.

The book uses real-world stories involving individuals, businesses and organizations to show how habits influence areas such as health, productivity, decision-making, relationships and organizational performance. Examples include Olympic swimmer Michael Phelps, Starbucks and civil-rights leader Martin Luther King Jr.