Prakash Books India (P) Ltd Before You Start Up (Hindi, Paperback, Goyal Pankaj)

Before You Start Up is a guide for aspiring entrepreneurs who want to prepare themselves before launching a business.

Pankaj Goyal explains that starting a business is not simply about having an idea. Just as preparation matters before an important game, entrepreneurs need to prepare mentally, emotionally, financially and practically before entering the startup world.

The book helps prospective entrepreneurs think through important questions such as:

• Why do you want to start a business?
• Are you actually ready to become an entrepreneur?
• Is your business idea worth pursuing?
• How can you test and refine an idea?
• Who should be part of your founding team?
• How will your family react to the decision?
• What will happen to your career?
• Are your finances ready for the transition?
• Are you mentally prepared for uncertainty and risk?

The publisher describes the book as being aimed at everyone from students and aspiring entrepreneurs to people already on their entrepreneurial journey, as well as family members and aspiring investors.